“Art Directors Club Unveils New Logo”, designed by Trollbäck + Company
(via UnBeige)
Entries tagged “redesign”
“Art Directors Club Unveils New Logo”, designed by Trollbäck + Company
(via UnBeige)
Silk brand soy milk packaging redesign and logo refresh
We recently noticed on the shelf a tweaked package design for Silk soy milk. At first glance we didn’t notice a significant difference other than cleaner imagery and the addition and removal of certain taglines. But once we take a better look at the packages side by side, we realize that the logo has been modified letter by letter, but still retains much of the original aesthetic.
So far we can’t find any coverage online about this specific branding refresh of the Silk soy milk flavor line. But we did find several articles from earlier this year about the Silk brand agency transition from Berlin Cameron to Leo Burnett in partnership with Seed Strategy. (as always, if you have more information about the design credits/back story please leave comments).

CMYK magazine redesign, cover to cover, hits shelves in November 2009:
From following CMYK’s twitter, we learned of the unveiling for the magazine’s new front cover. The freshly redesigned cover is just a preview of the full design overhaul we’ll get to read all about in upcoming issue #45. Designer Ronald J. Scala II played a heavy role in the publication’s visual refresh. The redesign isn’t all about aesthetics and numerous editorial changes have been made, resulting in “more fluidity and cohesion.” CMYK is swapping out their old tagline of “inspiring visual communication,” with “create, showcase, inspire,” and we can anticipate more international content.
“CMYK has been working extra hard to put the finishing touches on its 45th issue. To date CMYK has published more than 4,000 pieces of creative from over 3,500 aspiring professionals across the globe, handpicked for publication by 180 of the most celebrated creative professionals in communication art. So what better way to celebrate this major milestone than with a cover-to-cover redesign…”
As students, CMYK was one of our favorite, must-read magazines. While in college we always associated the publication with student portfolio work and career advice. After graduating it was a great mag to occasionally pick up when looking for illustrators to hire. We think the magazine’s new approach will be more appealing to creative professionals, without neglecting CMYK’s strong student audience. The visual squares on the cover instantly engage the viewer, and give an enticing glimpse of the diversity to be found within the pages.
On a side note: We’re also really looking forward to reading “Remembering Shigeo Fukuda” and “Inside the Mind of Christoph Niemann.” (Maybe it’s time to reconsider a subscription)
The cover of issue #44 features a cut paper illustration by Jared Schorr, titled Paper Cuts. Jared Schorr is a recent graduate of Art Center College of Design. Is this the last student or recent grad given the honor to have their work showcased full-bleed on the cover of CMYK?
Burger King redesign rolls out to 12,000 locations worldwide:
The company said the new design, called “20/20” at the Miami-based chain, is already in place at about 60 locations around the world. Burger King expects about 75 more redesigned restaurants to be open by the end of next year. But it will take years before all its locations are transformed. — via AP
This looks only somewhat reminiscent to their Whopper Bar, which was announced more than 7 months ago.
via Unbeige
New Nick (via Brand New)
Eyeball rebrands PBS on-air, online, and in print this Fall 2009.
“PBS, one of the most highly respected brands in media, is unveiling a new multiplatform brand package this fall. In more than 600 elements that include promo opens and closes, lower thirds, video bumps for IDs and support messaging, Web elements, print templates and more, this collection uses live-action footage, contemporary colors and original music to showcase what PBS is all about - that PBS invites people from all walks of life to broaden their horizons, or, to “Be More.”
PBS stations will debut the new package in conjunction with the September 27 premiere of Ken Burns’s most recent film series, THE NATIONAL PARKS: AMERICA’S BEST IDEA. This immersive documentary takes people not only on a journey to our nation’s most beautiful places, but also on a tour through history to meet the people who dedicated their lives to ensuring these places would forever be available for everyone […]”via Eyeball
abc.com site redesign complete with new homepage, videos, and programming guide:
abc quietly released a beta version of their new site, which focuses on their primetime content with new clips and show pages. The full episode player is pretty much the same pop-up window experience that we’ve enjoyed (except for the “click to continue” part), while the new landing pages give a refresh to the editorial content that accompany the on air programming.
redesigns for Penguin Books by Richard Green
(discovered via Noisy Decent Graphics)
Yahoo.com redesigns their homepage bringing out some new features like Customizable Content, complete with dials to better gauge your news preferences, new filter searches by type, and other left rail sidebar functionality to improve upon their search.
According to Yahoo:
“Add your favorite sites and preview them - all in one place!”



The DIY Network site redesign, launched in late June ‘09, is more than just a facelift. Underneath the glossy new packaging lies a great amount of content for any DIY enthusiast or newbie alike. With several hundred topics and over 9,000 projects, videos and galleries, you can finally fix up that summer basement project you’ve been working on.
“From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts.”
ESPNOutdoors.com redesigns their web site, using much of the same visual language of the parent ESPN.com site to pull the brands closer together.
A new video carousel on the homepage has a wide, 16-by-9 format with clips both short and long, engaging you to dig a little further (after watching a pre-roll of course).
via AmmoLand
CBSNews.com redesigns their site with a new look and more exclusive content. In addition to the live coverage of breaking news and special events, the redesign brings an updated video library to the “video” page.
Other show pages expand upon the content with full-length and segment videos linking to its respective articles. Although there’s nothing really unexpected in this new version of the site, it’s at least a step further along the right track.
Redesign the gay-pride flag?
Kurt Anderson’s Studio 360 conducts “makeover” challenge
“Studio 360, the wide-ranging cultural radio show hosted by Kurt Andersen, likes to conduct playful experiments centered on graphic design. With gay pride celebrations coming up at the end of June, the staff thought a “Gay Flag Makeover” might be fun. “Don’t get us wrong, some of our best friends are rainbows,” went the message posted on a Studio 360 Flickr page. “But we think it’s time for a 21st century gay flag makeover. Should it be pink and sparkly? Subdued and stately?…” —Boston Globe
(above design by Laura Gillinsky)
GSA seeks IT firm to redesign Recovery.gov
“The Web site launched in what some call an unprecedented spirit of transparency by the White House to track spending under the the American Recovery and Reinvestment Act technically can’t do all that it is supposed to do.
That’s why the General Services Administration issued a pre-solicitation notice Thursday, informing the contracting community that it will seek an information technology contractor to make improvements to the site by redesigning, implementing and hosting the 2.0 version…”